Strategy Session
For creatives who need clarity on what to fix first.
- Brand and positioning audit
- What’s not converting, and why
- Visibility and monetization strategy
- Clear next steps
Founder, Yhicey LLC · Strategist · Executive Producer
I build the strategy, systems and visibility behind creative brands. So they actually get paid.
Over a decade producing fashion shows, media platforms and brands. Now I help creatives, designers and founders turn attention into income, access and credibility.
NYFW 2026 producer · Magazine publisher · Founder of 5 brands
Fashion
· Media ·
Production
· Media ·
Production
The woman behind the visionEst. in execution
Trusted by brands, events and publications
Harlem WeekFreppe’s Tex-MexDuck DonutsCCPRyzeThe BureauBlack Lotus Clan CompoundNYFW
Let’s be honest
Visible. Talented.
Still not paid like it.
You post, you show up at the events, you get the features. But the money doesn’t match the effort. That gap isn’t talent. It’s strategy, positioning and access. That’s the part I build.
01
You’re seen, not booked.
You have visibility, features or bookings, but nothing that builds real momentum.
02
Your offer isn’t clear.
People like your work but can’t tell what to buy, or why it’s worth the price.
03
You’re in the wrong rooms.
Time goes into exposure that doesn’t convert, instead of the places where access actually matters.
The philosophy
If it doesn’t sell, I fix it.
If it’s not structured, I build it.
If it’s not visible, I market it.
Yhicey Hawt
Work with me
Choose your lane.
Every engagement starts with clarity, then moves into execution. No fluff, just a plan you can act on.
Executive Production Partnership
For serious brands ready for high-level execution.
- Creative direction
- Full production (events, shoots, media)
- Media and visibility rollout
- Strategy and implementation
Retail & Industry Accelerator
For designers and brands ready for buyers and retail placement.
- Retail-readiness and pricing review
- Positioning for buyers
- Media and visibility rollout
- Strategy and implementation
How I work
From vision to execution,
in seven moves.
01
Discover
Learn the brand, the goals and the real numbers.
02
Diagnose
Find what’s actually blocking growth.
03
Design
Build the plan, the offer and the structure.
04
Delegate
Put the right people and resources in place.
05
Execute
Produce, launch and show up in the right rooms.
06
Stabilize
Make it repeatable, not a one-time win.
07
Grow
Scale what works.
Meet Yhicey
I’ve sat in every
seat at the table.
COO, CMO, executive producer, dean, director of design, head of wardrobe. I’ve produced runway shows, launched magazines, built TV and entertainment brands, and run the operations behind them. So when I build your strategy, it’s built by someone who has actually had to execute it.
NYFW 2026Project Runway S22 talentMagazine publisherTV and radio hostFractional COO
Read my story The ventures
One founder. Five brands
built from the ground up.
Running my own companies is why my strategy works. These are the brands I’ve built and operate today.
Publishing
Yhawties Fashion & Lifestyle Magazine
Fashion, culture and the people shaping it.
Visit
Media
Afromami TV
Hawt Flash takes you front row at fashion’s biggest moments.
Visit
Entertainment
Vibe N Bites Bingo
Music bingo that fills venues on slow nights.
Visit
Hospitality
Edify Lyte
A styled mobile bar, zero-proof or spirited.
Visit
Fashion production
GENESYA
Women-led fashion production for the next generation.
Visit
In print
Featured in fashion
publications.
Gmaro Magazine
Vigour Magazine
Fienfh Magazine
StyleCruz
Selin
Client words
What it’s like to
work with me.
I booked a strategy session expecting notes. I left with a plan I could actually run. She showed me exactly why my offer wasn’t converting, and what to fix first.
Danielle R.
Independent designerYhicey produced our launch like a show. Every detail handled, every room the right room. It was the first time my brand showed up looking like it belonged there.
Marcus T.
Creative director, media brandWe walked into buyer meetings with pricing that made sense and a story we could tell. Two stores picked us up within a season.
Alicia B.
Apparel brand founderReady to turn your
visibility into income?
Book a strategy session. We’ll find what’s holding you back and map your next level.
Book a Strategy Session